Every small business is often looking for new ways to make their business grow. Usually, small businesses have limited resources and budgets to apply marketing initiatives. As a small business owner, you may already handle multiple things such as human resources, accounting, inventory management, and marketing. But to understand your customers you need to leverage data and analytics about them.
Data and analytics measuring tools are vital to helping you understand your consumers. They are useful for increasing traffic to your website. There are many analytics tools available online. But Google Analytics is one of the best tools for small businesses.
Google Analytics is a free and easy-to-use tool that can answer many of your questions with its features and insights. It may seem a little complicated at first, but after a while, you’ll surely master the application and grow your business. So, let us see how to leverage Google Analytics as a small business.
Google Analytics Reports
Google Analytics offers four different reports to view and utilize – Audience, Acquisition, Behavior, and Conversion. You can also create custom segments to drive additional insights from your site’s data. Let’s dive into each Google Analytics report and learn how you can leverage them!
1. Audience Reports
Audience Reports offer insights and analytics about your site visitors like age, location, device, and more.
This shows you where your consumers are located geographically. This can provide you with insights to help solve your business problems. It is further divided into country, region, city, and metro. If you are a small business trying to reach your local neighborhood, this will be your go-to tool.
Mobile Overview Report
Have you ever wanted to know which device spends the most time on your website? Or who are your returning visitors? Then Duration and new user are the two features in the Mobile Overview report which can make your life easier.
2. Acquisition Reports
Acquisition Reports will tell you how your visitors came across your website. This is a useful feature to see if your marketing campaigns are bringing the desired metrics or traffic. If you are spending money on Google Ads or social campaigns, this is where all the data will be collected.
3. Behavior Reports
Behavior Reports provide insights into how your visitors are interacting with your website. Which are the most viewed pages? Are they liking the products but end up not buying them? You can get all your answers from Site Content and Events.
4. Conversion Reports
Conversion Reports are beneficial to understand which of your visitors converted into a customer. It also provides data on completed purchases.
Goal URL reports
You can track your goals easily with Google Analytics. For example, you are fundraising for a cause and want to know how many visitors donated. These Goals are customizable and can be personalized according to your website.
Product Performance Report
The Product Performance Report is a valuable tool for eCommerce websites. This feature will provide insight into your product revenue, and top-performing as well as underperforming products. You can also get data by tracking revenue and order transactions.
In this digital era, not leveraging your data can be your disadvantage. As a small business, you need to leverage your data and insights to grow your business. Google Analytics is an effective tool that will also not burn holes in your pockets.